Here’s a banner ad I saw on OkCupid. First of all, not sure why the salesmasters of OkC are showing a single man ads for women’s clothing. (Maybe I checked the transformer box by accident?)
And I don’t want this to turn into Internet Male Syndrome, but I find this model only marginally attractive. She’s in shape for sure, but her pose creates fake angles (knee and hip stuck out) and she doesn’t have much of a waist. Her face is hard and inexpressive. I’m sure all the girls think she’s smoking hot, but that just shows the differences in how women judge other women’s status, and how different it is than what actually gets men to look.
But let’s not forget the caption, “Don’t be afraid of love.” WTF? How is shopping for clothes showing you’re not “afraid of love?” Is buying a burnt-orange top going to make a man fall in love with you? As if a woman’s problem is simply that she’s not dressing right (and if you give Talbot’s money, they will fix it for you). Sounds like a knockoff of the Kay Jewelers campaign, which tells men “show her how priceless your love is…by spending $2,000 on it.” Or maybe they are saying women will fall in love with the store; forget wanting a man, you should love your wardrobe instead.
Five little words, socially proofed by one not-unattractive woman. Repeat thousands of times before age 25. It’s no wonder guys complain about so many entitled princesses, and why so many women are confused about why they don’t have men trying to get into relationships with them – advertisers constantly blare to women that the measure of their lives, and specifically the measure of their love lives, is material in nature. Men will love them if they are more materially “awesome,” and men should buy them stuff to earn their love. They both play the strategy and it predictably fails. Sh** doesn’t make you happy, and giving or getting it certainly doesn’t indicate love.
Unplug from the matrix.