The events of the serial are wildly improbable:
- The rugged handyman she is dating turns out to be a millionaire who was hiding his wealth
- Her ex-husband, after boffing half the town, begs her to take him back
The story is not labeled as fiction, but Dalrock has uncovered evidence that the author writes relationship/romance fiction under two other names. In any case, match.com – a site that makes money facilitating dating – is posting material the author admits has induced women to leave their husbands, after which they (conveniently) will jump into online dating. For a site that claims it produces more marriages than any other dating site, it sounds like a sick conflict of interest…Dalrock has done a lot of research on divorce statistics so I am inclined to take heed at his alarm, and I recommend you read his posts for full coverage.
One would think that a dating site would want to bank on the sanctity of relationships and not against it. As to why match.com would do this, I can think of several reasons:
- Bait: they have market research showing an untapped (there’s a pun for ya) cohort of middle-aged single women they want to bring into their business.
- Customer flattery: by pumping success stories in one of the most barren dating environments in the SMP, match.com encourages already-signed-up customers to continue using their product.
- Fluff: the content managers at match.com just thought it’d be a swell idea to have a series on the dating lives of middle-aged divorcees, possibly motivated by first- or second-hand experience or the public awareness of the EPL and cougar phenomena.