Making the rounds lately has been a YouTube video from the Alamo Drafthouse (headquartered in Austin, Texas) management featuring a recording of a semi-literate woman blasting the theater after she was kicked out for using her cell phone during the film.
Note the frequent references to her being a customer and them being impolite, as if they’ve broken Mosaic social code by creating a quiet environment for the rest of their patrons. Note also that she tells two different stories – one in which she’s using her phone as a non-communicative flashlight, and another in which she defends her right to text-message in the theater.
For its part, the Drafthouse is very clear in the notes for the YouTube clip:
“We do not tolerate people that talk or text in the theater. In fact, before every film, we have several warnings on screen to prevent such happenings. Occasionally, someone doesn’t follow the rules, and we do, in fact, kick their asses out of our theater. This video is an actual voicemail from a woman that was kicked out of one of our Austin theaters. Thanks, anonymous woman, for being awesome.”
How alpha of them to laugh in her petulant face.
The Drafthouse also filmed a no-talking PSA starring Lone Star State governor Ann Richards, but I think in this case reality is a better warning than fiction.